Tobar has become One for Fun in a move to bring together the groups exciting toy brands under one umbrella. This is to reflect it being one business offering a range of fun and exciting brands – Tobar, Ozbozz, HGL, Kit for Kids and more. This felt particularly important given the various bolt ons over the year to create a simple and cohesive structure.
The brand was developed in house and has gone down well with customers and suppliers. It was formally launched at London Toy Fair and has been rolled across the international operations. It reflects the business number one priority – offering fun products to a range of customers. The Fun Starts at One!