Paul’s Cycles

Online retailer of bikes and accessories from leading brands based in Norfolk.

The business’s core focus is competitive pricing on high specification, premium product ranges.  Since acquiring, Merino have invested in back office infrastructure, marketing capability, and stock.

Retirement Sale

Merino acquired the business from the founder who had started the business in 1983. Merino brought in a new Managing Director to lead the business going forward.

Expanding Product Range

Under Merino’s ownership the business has brought in new brands, along with investing in infrastructure and marketing capabilities.

Norfolk Based

Paul’s has a store in Dereham, Norfolk, and keeps over 3,000 bikes in stock in a nearby warehouse. The store offers several additional services including bike fitting and test rides.

The business journey

March, 2017
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The business was acquired by Merino from the founder in H1 of 2017.

June, 2018
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The business is actively growing marketing capability whilst increasing stock and supported brands.

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